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What Is AEO — And Why I’ve Been Doing It Since Before It Had a Name
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In 1997, I was optimizing pages for HotBot and AltaVista on a 14.4k dial-up connection. Nobody called it SEO yet. You just figured out how the engines thought, and you built pages that answered the question better than anyone else on the web. Fast forward to 2026, and we’re calling it AEO — Answer…
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AEO vs. SEO vs. GEO — The Honest Breakdown Nobody’s Giving You
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Every few years, a new acronym lands in digital marketing and the vendor ecosystem pounces on it. Some are real shifts. Some are rebranded versions of things we already do. And some are genuine new disciplines that get buried under so much buzzword noise that even experienced practitioners struggle to separate what’s real from…