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llms.txt is a plain text file placed at your domain root that tells large language models who you are, what you do, and what your most important content is — reducing AI inference uncertainty and increasing citation confidence. It’s the 2024 equivalent of robots.txt for a new kind of reader. Here’s everything you need…

Before you invest in any AEO strategy, you need to know where you’re starting. And the fastest, cheapest way to do that requires nothing more than the free versions of three AI platforms and about 20 minutes. I call this the AI Visibility Check. I run it at the beginning of every AEO audit.…

There’s a term I’ve started using with clients that gets a visible reaction every time: the Retrieval Gap. It’s the distance between where your brand lives on the web and where AI systems go looking for answers. And for most businesses — even ones with solid SEO, good rankings, and plenty of content —…