There are hundreds of schema types on schema.org. Most of them will never do a single thing for your AEO performance. A handful of them are the difference between getting cited in AI-generated answers and being invisible. I’ve been running AEO audits through the Sarah diagnostic system long enough to see the patterns clearly.…

I’ve been implementing schema markup since before most of the people writing about it today entered the industry. And I’ll tell you something that the documentation at schema.org won’t: most of the schema types you can implement don’t move the AEO needle. A handful of them move it dramatically. This is the guide I…