When you ask Google who the CEO of a major company is, the answer doesn’t come from crawling that company’s website in real time. It comes from Google’s Knowledge Graph — a massive structured database of entities, relationships, and facts that Google has built up over years. AI language models work similarly. They have…

I’ve been implementing schema markup since before most of the people writing about it today entered the industry. And I’ll tell you something that the documentation at schema.org won’t: most of the schema types you can implement don’t move the AEO needle. A handful of them move it dramatically. This is the guide I…